The origin story

One iced-over foam pad, one hard landing, and a company built out of spite and engineering.

  • Made in USA
  • Rider owned
  • -40° rated
How we got here

From wipeout to workshop
Snowboarder crashing into deep powder mid-fall, board kicked up in the air

The fall

Top of the line, back boot on a foam pad that had quietly iced over. The board left first. The rest followed. Thirty years of riders have eaten that exact fall, and the industry's answer was a thicker sticker.
Seven different colorways of Giinis on the mountain. (Generated with AI)

The fix

We stopped asking foam to do a machine's job. The Pyro is spring-loaded hardware: bumpers that physically grab your boot, a chassis that guides your foot home by feel, a frame that sheds snow instead of hoarding it.
Rider holding a snowboard overhead on a mountain summit under a clear sky

Made in the USA

Molded composite, real springs, high-grade rubber, assembled in the USA and rated to -40 degrees. It costs more than a sticker because it is not one. Boards retire. This transfers.
From the founder

A word from the guy who fell

Andrew Gillespie started Giini face-down in the snow. Fifty-two seconds on why the Pyro exists and why the guarantee has no asterisks.

-40°

Cold rating

Springs do not care about the forecast.

60 sec

Install time

Peel, stick, ride. No tools involved.

10

Colorways

Same chassis, ten personalities.

0

Foam involved

Not a sticker. Never was.

Ride one and see

Backed by the make-it-right guarantee